This project was more than just standard headshots, it went into complete brand development. Upon moving into a new building location was paired with a complete brand makeover to help aid in their new growth and attract new business clientele. Any time you take an existing and established brand and redo their entire image and mark is a very delicate matter.
The changes to the logo, website and internal marketing really helped to elevate their brand to a new level. By focusing on their faces as the face of the brand helped to add a transparent and personal layer to their brand identity. The brand makeover really helped to fit into their true stories of strength, entrepreneurship, leaders and dominating in their field.