The initial challenge when approaching making a video to promote a product for any brand is audience scepticism. In the day that we live where there is an over abundance of media, introducing a product line can easily become white noise. At Studiobeanhead our goal is to first listen to our client's authentic story and needs and then come up with an authentic solution. By keeping it simple, we feel the greatest importance is to communicate directly to the intended audience that the product is made for.