When evaluating the goals of the client along with the brand struggles. We decided the best way to communicate the first brand message was to have an advocate to vouch for the success of her journey as a person and how it directly connected to contouring services. The first biased opinion we wanted to demolish is the thought of liposuction to obese reckless individuals. We wanted to show the true story of a client journey from depression and seclusion while obese and the mindset of strength and endurance that pushed her into becoming the very person she could admire. The tie in to the brand come in at the end of the story when she explains that after she reached her limit and had loose skin, elegant body contouring helped correct and transform this problem area she was having without surgery or painful invasive procedures. In short the story is real and authentic and powerful. The end goal is to leave the viewer with inspiration, hope, and enough fearless curiosity to connect.