The main challenge was in transforming one initial video concept into an 11 month / 11 video campaign without having to film additional b-roll.

Anybody you talk to in marketing will be the first to tell you that video is king for marketing. Content always rules, and if you can marry the two in a beautiful way then you really have something special! This is exactly what happened for this campaign. The added value comes with patience. In the slow release of one video per month really give their brand a strong leverage in their field and allows them to be "ahead of the game" with their competitors.